Is your customer overwhelmed by the choices on your selling floor? Are you tired of the decades-old costly and labor intensive approach to selling lighting? We don't need to tell you about the clutter, the dog-eared catalogs piled on the floor, the post-it flags and the unprofessional black and white photocopies. Your sales representatives spend time calling manufacturers for up-to-date price information while customers twiddle their thumbs, change their mind or worse yet, walk out the door.

But there is a better way, through the Lights America online catalog service. Lights America creates a proprietary Web site for your store - one that pulls together all your SKUS into a single database. It can be searched by sales representatives and by your customers at the store or at home. Lighting can be searched by category, style and finish and the results show up with color photographs, product specifications and up-to-date price information.

With online shopping so widespread, Lights America provides a way to draw in new computer-savvy customers. It also will be a boon to your sales representatives and can compensate for any lack of industry knowledge among less experienced staff.